White Charlie Bio

White Charlie was created in 2004 by Designer Joseph Musarra. Joseph who had a tongue in cheek approach to fashion, adopted different ideas when introducing White Charlie to its now collective followers. Joseph's favourite color is white and favourite name is Charlie (smartly, Charlie can be interpreted as boy or girl which ties in perfectly) that’s how the name evolved.

Coming from a traditional Italian background Joseph learnt pattern making and sewing skills from his rag-trade father who was pattern maker for Stefford Ellison and Fletcher Jones. Joseph put his new found skills and love for fashion together, with an Italian influence yet Aussie at heart, and created his first ever range in 2004.

Bright, bold, cheeky but fun tees were instantly marketed to fashion lovers, and White Charlie was labelled an "Instant Success" from Fashion Journal magazine in the #72 issue. Following this the orders poured in and a new 'niche' market was developed. Rather than follow trends Joseph believes in creating them, Fluro was done very well by White Charlie in 2004, and continues to be a high end seller.

White Charlie is all Melbourne made and based, which adds to the unique vibe of this cutting-edge brand.

Following the success of Joseph's first range, demands grew and grew, and now White Charlie is stocked Australia wide, with plans to hit the International market and open its very own Flagship store right here in Melbourne soon.

Not only are the fashion concious fans of the label, but celebrities such as Seany B (tv rock), Broadie Holland, Sarita stellar , Adam Mcphee, Dan o'conner(neighbours), Ricki Lee, Tania Dioko, Stephanie Mcintosh, Anthony Callea, and Big Brother 06 winner Jamie Brooksby have all taken quite an interest in the label been spotted sporting the White Charlie label on there backs on several occasions or even appearing on tv or in one of the White Charlie parades.

05-06 saw the introduction of denim jeans for boys and girls, sexy sienna dresses, sassy chamisole tops for girls, suits for the boys and every other wardrobe staple you could think of, all with the unique Joseph flavour that is White Charlie.

With the success of two full house parades, White charlie launch party and the November 06 swimwear launch, White Charlie is with no doubt fast becoming one of Melbourne and Australia's top end fashion labels. So what’s on the forecast for White Charlie? Its very own Melbourne store, coming soon!

Spring summer 07-08 sees micro mini shift dresses for the girls with White Charlie's unique approach, slim fitting suits for the boys, accompanied by large necked tees, one piece jumpsuits, low back vests for girls, shorts and everything else in between. Not only will 07-08 be a complete full range it is going to be bright, bold, unique, sexy, cheeky and fun, because after all, thats the White Charlie way.

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The White Charlie Store and showroom is opening in mid November located at 69 Grosvenor Street, South Yarra (Just off Chapel Street, near Kush).

Designer Profile: Loryn Fox

D.O.B: - 29 April 1981

PLACE: Sydney, Australia

DESIGN EXPERIENCE: None, I just have a nack for design and I like to do what I want to do, & the way I want to do it.
LABEL: Excelarate

WHAT GOT YOU STARTED IN THE FASHION INDUSTRY: I had always gone from job to job growing up and I never found anything I really felt passionate about. But when I would go home i would fiddle around with designs and put different clothes together, to the point that, everytime i went out people were wondering what i would be wearing. I am one of those people that wear every style of clothing you can think of but my love is for street wear. It was after being fired from another crappy job that i said to myself, "Why can't i do what those brands are doing?" Every great thing came from 1 idea, and that was the begining of Excelarate.

FAVOURITE COUNTRY: I have been to lots of different parts of the world and I have to say there is no place like Australia.

LABEL PLUG: Excelarate is a high quality down to earth label sold in NSW, VIC, WA, TAS, and New Zealand and going strong. Interested Stockists should call Loryn on: 02 46 831470 or 0408023551

Excelarate Street Wear

Excelarate Street Wear is a brand with an urban skate wear feel to it. It's a fun, no bullsh!t brand that when you wear it you represent a trendy, down to earth, funky type of person that is loved by all. Renegade will be on retail shelves soon.

The Renegade hoody

Designer Profile: Birnur Garland

D.O.B. 1976
PLACE: Istanbul, Turkey
CURRENTLY LIVES: Melbourne, Australia / Istanbul, Turkey
LABEL: Kromosome
YEARS DESIGN EXPERIENCE: 9
HOW DID YOU GET INTO FASHION DESIGN: I first had exposure to the fashion industry through a modeling career in Turkey. This facilitated travel to other countries where I worked with designers. The experience inspired me to go to fashion college where I developed my skills and soon was given assistant roles to fashion designers. I worked in the Turkish fashion industry as a designer for 9 years before starting my own label, Kromosome.
WHY AUSTRALIA: My husband is Australian
FAVOURITE PLACE: Although I love the diversity of living in Melbourne, work takes me to Istanbul regularly. I also love visiting Florence in Italy, it's such a fashion inspiration.
LABEL PLUG: Kromosome is a menswear label with a european accent, it's high fashion street-wear for men aged between 25 and 35. Kromosome will be available through boutique retailers for the Australian autumn / winter.

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Kromosome launched in Australia at the 2007 Melbourne Preview / Fashion Exposed trade fair and you can find their collection in some of the best boutique stores across Australia. Kromosome's 2008 men's autumn / winer collection, DNA-1, is racy, fast and chic euro-urban street-wear for the style savvy man.

Where to be seen wearing Kromosome:
Saturday morning breakfasts in St Kilda;
Chapel Street bars and clubs;
Brunswick Street cafe's

Visit kromosome online at: www.kromosome.com.au

2007 Kromosome European Summer Selections

If you want to stand out from the crowd this summer, make your statement in these chic KROMOSOME ^TM designs. They've got you covered from t-shirts and shirts to lightweight knitwear. This is a selection of the 2007 Mens European Summer Range.

KROMOSOME Darkness Ego Aged T-shirt

KROMOSOME City Lights Stone Print T-shirt