Australian Street Wear

Designer Site Launch | Birnur Garland

2009-11-19T12:48:00.005+02:00

Talented Turkish / Australian designer, Birnur Garland, has released a new website with a gallery of her latest works. Visit her site, birnurgarland.com

Kromosome Premium Denim Giveaway

2009-07-28T11:57:00.005+02:00

The guys at Kromosome have gone completely fucking mad, they will give away a pair of Kromosome Premium Denim jeans, valued at $220, every week commencing August 3rd until October 31st.

All you have to do is register for their newsletter at www.kromosome.com.au and you go into the chance draw. Full competition terms and conditions can be found here.

Get in there and enter while the chances are high, we certainly have!

australianstreetwear.com launching soon!

2009-03-20T03:50:00.003+02:00

The launch of australianstreetwear.com is just around the corner as we are finalizing the participating brands. We anticipate the grand opening to be Tuesday March 31st.

It's not too late to register online for launch specials, registered users will have access to special discounts not available to the general public.

Moneypenny

2008-11-18T10:44:00.010+02:00

Moneypenny is one part graphic design, one part fashion design, mixed with a love for all things snow and surf. Based in Melbourne they run a tight ecological ship and deliver ethical and organic street wear to select boutiques around Australia.

Moneypenny get the Australian Street Wear two thumbs up for their organic street wear.

Malebox - For the man that has everything!

2008-11-14T10:55:00.015+02:00

Designers of men's accessories and new wave products for the man that has everything, Malebox are located in Surry Hills, Sydney.

Their signature product is the “malebox” a cufflink and accessories box useful for guys who have cufflinks, watches and other accessories lying around their room. It's the masculine way of tidying up for men.

The box comes in a range of colours and is accompanied by a matching mini travelling cufflink/watch box, tie case, wallet and travel wallet. Below are some examples of the colours available but they are also available in matching colour sets.

In addition malebox also have gift hampers, cufflinks and ties which are awesome for the Christmas period and a perfect idea for that corporate gift.

australianstreetwear.com Shop

2008-11-13T19:05:00.009+02:00

That's right, additional to the Australian Street Wear blog, we are soon launchingwww.australianstreetwear.com an online fashion sales portal for Australian designers operating in the street wear category.

You can click through now and sign up to be notified when the official launch date will be, alternatively, if you are a designer you can also register your interest to merchandise your collections through the site, enabling sales of your garments to the online world.

We hope to see you there soon!

Sascha Smut (because we love porn)

2008-11-12T17:10:00.010+02:00

The concept of two graphic designers who share a love of street wear fashion, Sascha, who worked in an adult store when he first founded the label back in 2005, and Angela, who joined him in 2007, Sascha Smut is a label which personifies street fashion meets softcore porn.

You can see more of Sascha Smut online at Sascha Smut. Currently the brand is only available through the online store whilst the pair have plans to expand their sales through street wear shops across Australia. Sascha Smut gets ASW's two thumbs up for great Aussie designs and beautiful models!!!!!

BachLR Footwear

2008-09-09T13:13:00.009+02:00

BachLR's current footwear series offers a collection ranging from casual to sharp. Have a look at the Casual Slip Series 608 for something more grown up than a basketball court!

As the BachLR boys state, "The Kruze Kollection will have you sippin' G&Ts on a summer's Sunday afternoon. Then head down to the track for some filly action in our H.B.Bare series. You'll be sharper than a 12 year old on a Playstation."

We give the Kruze collection the two thumbs up! Check their website for stockists of these chick magnets: www.bachelor.com.au .

Kromosome Spring Summer Hot Looks

2008-09-09T11:48:00.011+02:00

Fresh from the house of cool, Kromosome Men's Spring Summer collection, DNA-2, is in stores throughout Australia now. Stockist information online: www.kromosome.com.au. We give it the two thumbs up, especially the premium denim!

White Charlie Bio

2007-11-12T11:58:00.004+02:00

White Charlie was created in 2004 by Designer Joseph Musarra. Joseph who had a tongue in cheek approach to fashion, adopted different ideas when introducing White Charlie to its now collective followers. Joseph's favourite color is white and favourite name is Charlie (smartly, Charlie can be interpreted as boy or girl which ties in perfectly) that’s how the name evolved.

Coming from a traditional Italian background Joseph learnt pattern making and sewing skills from his rag-trade father who was pattern maker for Stefford Ellison and Fletcher Jones. Joseph put his new found skills and love for fashion together, with an Italian influence yet Aussie at heart, and created his first ever range in 2004.

Bright, bold, cheeky but fun tees were instantly marketed to fashion lovers, and White Charlie was labelled an "Instant Success" from Fashion Journal magazine in the #72 issue. Following this the orders poured in and a new 'niche' market was developed. Rather than follow trends Joseph believes in creating them, Fluro was done very well by White Charlie in 2004, and continues to be a high end seller.

White Charlie is all Melbourne made and based, which adds to the unique vibe of this cutting-edge brand.

Following the success of Joseph's first range, demands grew and grew, and now White Charlie is stocked Australia wide, with plans to hit the International market and open its very own Flagship store right here in Melbourne soon.

Not only are the fashion concious fans of the label, but celebrities such as Seany B (tv rock), Broadie Holland, Sarita stellar , Adam Mcphee, Dan o'conner(neighbours), Ricki Lee, Tania Dioko, Stephanie Mcintosh, Anthony Callea, and Big Brother 06 winner Jamie Brooksby have all taken quite an interest in the label been spotted sporting the White Charlie label on there backs on several occasions or even appearing on tv or in one of the White Charlie parades.

05-06 saw the introduction of denim jeans for boys and girls, sexy sienna dresses, sassy chamisole tops for girls, suits for the boys and every other wardrobe staple you could think of, all with the unique Joseph flavour that is White Charlie.

With the success of two full house parades, White charlie launch party and the November 06 swimwear launch, White Charlie is with no doubt fast becoming one of Melbourne and Australia's top end fashion labels. So what’s on the forecast for White Charlie? Its very own Melbourne store, coming soon!

Spring summer 07-08 sees micro mini shift dresses for the girls with White Charlie's unique approach, slim fitting suits for the boys, accompanied by large necked tees, one piece jumpsuits, low back vests for girls, shorts and everything else in between. Not only will 07-08 be a complete full range it is going to be bright, bold, unique, sexy, cheeky and fun, because after all, thats the White Charlie way.

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The White Charlie Store and showroom is opening in mid November located at 69 Grosvenor Street, South Yarra (Just off Chapel Street, near Kush).

Designer Profile: Loryn Fox

2007-10-23T11:35:00.002+02:00

D.O.B: - 29 April 1981

PLACE: Sydney, Australia

DESIGN EXPERIENCE: None, I just have a nack for design and I like to do what I want to do, & the way I want to do it.
LABEL: Excelarate

WHAT GOT YOU STARTED IN THE FASHION INDUSTRY: I had always gone from job to job growing up and I never found anything I really felt passionate about. But when I would go home i would fiddle around with designs and put different clothes together, to the point that, everytime i went out people were wondering what i would be wearing. I am one of those people that wear every style of clothing you can think of but my love is for street wear. It was after being fired from another crappy job that i said to myself, "Why can't i do what those brands are doing?" Every great thing came from 1 idea, and that was the begining of Excelarate.

FAVOURITE COUNTRY: I have been to lots of different parts of the world and I have to say there is no place like Australia.

LABEL PLUG: Excelarate is a high quality down to earth label sold in NSW, VIC, WA, TAS, and New Zealand and going strong. Interested Stockists should call Loryn on: 02 46 831470 or 0408023551

Excelarate Street Wear

2007-10-22T15:50:00.000+02:00

Excelarate Street Wear is a brand with an urban skate wear feel to it. It's a fun, no bullsh!t brand that when you wear it you represent a trendy, down to earth, funky type of person that is loved by all. Renegade will be on retail shelves soon.

The Renegade hoody

Designer Profile: Birnur Garland

2007-10-22T15:49:00.003+02:00

D.O.B. 1976
PLACE: Istanbul, Turkey
CURRENTLY LIVES: Melbourne, Australia / Istanbul, Turkey
LABEL: Kromosome
YEARS DESIGN EXPERIENCE: 9
HOW DID YOU GET INTO FASHION DESIGN: I first had exposure to the fashion industry through a modeling career in Turkey. This facilitated travel to other countries where I worked with designers. The experience inspired me to go to fashion college where I developed my skills and soon was given assistant roles to fashion designers. I worked in the Turkish fashion industry as a designer for 9 years before starting my own label, Kromosome.
WHY AUSTRALIA: My husband is Australian
FAVOURITE PLACE: Although I love the diversity of living in Melbourne, work takes me to Istanbul regularly. I also love visiting Florence in Italy, it's such a fashion inspiration.
LABEL PLUG: Kromosome is a menswear label with a european accent, it's high fashion street-wear for men aged between 25 and 35. Kromosome will be available through boutique retailers for the Australian autumn / winter.

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Kromosome launched in Australia at the 2007 Melbourne Preview / Fashion Exposed trade fair and you can find their collection in some of the best boutique stores across Australia. Kromosome's 2008 men's autumn / winer collection, DNA-1, is racy, fast and chic euro-urban street-wear for the style savvy man.

Where to be seen wearing Kromosome:
Saturday morning breakfasts in St Kilda;
Chapel Street bars and clubs;
Brunswick Street cafe's

Visit kromosome online at: www.kromosome.com.au

2007 Kromosome European Summer Selections

2007-04-08T14:53:00.000+02:00

If you want to stand out from the crowd this summer, make your statement in these chic KROMOSOME ^TM designs. They've got you covered from t-shirts and shirts to lightweight knitwear. This is a selection of the 2007 Mens European Summer Range.

KROMOSOME Darkness Ego Aged T-shirt

KROMOSOME City Lights Stone Print T-shirt